so, you’ve started your blog and feel like you’re ready to start accepting sponsors but have no idea where to begin. if i had to guess, i’d say about 97% of bloggers with advertisers have been exactly where you are right now. so, don’t worry, you’re not alone.
when i started my blog, i was in a unique position because my sister
was just in the beginning phases of blowing up on pinterest. she would refer to me and link to my blog, which directed a lot of traffic to it. my page views were crazy for a beginner blogger but i knew that i had to have interesting content if i wanted to sustain the little thing and keep people around. once i grew a little more, i put out a “call for sponsors”, if you will, and had some people respond! i was so excited!
i think my first ad rate was $10/month, but it’s increased significantly since then. here’s a few tips i have for you:
– if you think you’re ready to start accepting sponsors, you probably are. there’s not a specific number of followers or page views that says “you’re ready”. you just kind of feel it.
– before you let people know that you’re accepting sponsors, draft a post or e-mail that let’s people know why they should advertise on your blog. provide some numbers and some value-added information — what will they get out of advertising on your site, besides traffic to their own site. will you feature each new sponsor? will you give them shout-outs on twitter/facebook, etc.?
– a great
way to start advertising is to “swap” with other bloggers that have a similar following to you. find them through weekly link-ups (insert shameless promo for my High Five for Friday posts here
) or through other bloggers that you follow. once you find some that you think could work, send them an e-mail and see if they’d swap buttons with you, which is where you put each other’s butttons/ads on your sidebar and advertise for each other. it’s a great way to gain some street cred (wait…is that a thing in the blog world?) with other bloggers and to possibly get some people that are willing to pay for advertising!
– you don’t need to have sponsors on your blog. it’s not a requirement. only do it if you’re interested in it. and you also don’t need to get paid. if you don’t like that, don’t do it. it’s 100% up to the blogger because, well, it’s your blog. do what you want to do and how you want to do it.
– once you think you’re ready to accept paying sponsors, create a media sheet that outlines your total page views, followers on social media, rss subscribers, etc. for me, if i was going to pay someone to have my ad on their website, i would want to know what to expect to get from it. numbers can help with that.
if you’re interested in using an ad management website, i recommend passionfruit ads
. i started using it about a month ago and love it! it makes life so much easier!